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McCourt Real Estate Blog

Associations That Move You Towards The Light

March 3rd, 2009 11:18 PM by Caren McCourt-Crane

Caren McCourt, McCourt Real Estate Services, summarizes it so beautifully when she says she looks for those associations that “move towards the light”.  This applies to your strategic alliances along with the companies and products that you purchase.  You look for those “good” things.  So, how do you get known as a “good” thing?  How DO YOU create buzz?

#1. Have a valid place in the conversation
Consumers talk about brands every day. While it may not be the first place they look, eventually consumers visit a brand or manufacturer’s web site to find information about a product. Be sure to offer information that answers questions.

#2. Use your voice and have an opinion
Think about “voice.” How does your voice tie in with your conventional advertising? What are you doing and saying on the website? Are you reflecting your brand’s personality across your entire communications strategy? Listen to what people are saying about you, and have an opinion.

#3. Be relevant
Understand what’s important to consumers as they talk about your product. Then be relevant when responding to their needs.

#4. Be responsible
You can have all kinds of modes of communication with people, but they’ll only appreciate it if you’re up front about who you are. Be responsible about your identity.

#5. Remember that it’s a social interaction
Always keep in mind that when people make a decision about something, it very seldom happens in isolation.

How’s your personal brand?  Like attracts like….what are you attracting?

Posted in:General
Posted by Caren McCourt-Crane on March 3rd, 2009 11:18 PM



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